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Marketing Communications Specialist

  • 494114
  • Norman
  • Arts, Media & Communications
  • Enrollment Management - NRM
  • S08

Pay Range: Targeted salary up to $21.63 per hour, depending on experience

Benefits Eligible: Yes

Work Schedule: Monday - Friday, 8:00am - 5:00pm, with some occasional nights and weekends hours.
Hybrid schedule – this would be after their training period, 30 to 60 days

Travel: May be required

Position Introduction:

The OU Enrollment Management Communications and Marketing (EMCOMM) team supports enrollment, recruitment, and student success by creating and coordinating marketing and communications for the Division of Enrollment Management. Based in Norman and working statewide, nationally, and globally, we send communication and marketing materials to students, supporters, and stakeholders throughout the application, decision, orientation, enrollment, and graduation process. Our goal is to build a vibrant and dynamic campus community. We seek individuals who exhibit integrity, care, intentionality, and innovation.

Scope of Position/Essential Duties: This position will assist in communication campaigns across email and websites for the Division of Enrollment Management. This is a hybrid position based in Norman and will be responsible for promoting OU academic programs to prospective students (U.S. and International students), parents and supporters, and high school counselors; and effectively communicating post-admission action items to admitted students. This position assists with the development of printed and electronic marketing-oriented communications, ensures quality, and makes recommendations to provide strategic and effective marketing communications to targeted students.

  • Build, execute, and manage email and SMS communication for prospective students, families, high school counselors, and community colleges
  • Build, execute, and manage recruitment event communication and registration
  • Assist communications team in developing, implementing, and maintaining communication objectives
  • Use CRM filters to build queries to communicate with specific populations
  • Use design elements from the email builder, Adobe Express, and CMS to create effective communication pieces
  • Create recruitment content, including editing, designing, writing, and proofing emails, websites, brochures, newsletters, and other publications
  • Work with campus programs and academic colleges to create and send emails
  • Measure and report on the effectiveness of email and SMS campaigns
  • Writes original content for print, web, and email use by creatively compiling information collected through research, interviewing, and gathering materials.
  • Conducts interviews, collects data, and information needed to accurately and credibly craft marketing messages. Designs email, print and web projects.
  • Assists with design, layout, and written content for electronic, print, multi-media communications and graphic design projects
  • Manages web site content, makes edits, and updates. Discusses changes with supervisor
  • Monitors progress of projects
  • Assists with email marketing management
  • Performs various duties as needed to successfully fulfill the function of the position

View full job description

Required Education and Education:

  • Bachelor's degree Marketing, Graphic Design, Communications, or related field.

Equivalency/Substitution: Will accept 48 months of related experience in lieu of the Bachelor's degree.

Hiring Contingent Upon a Background Check: Yes

Norman Campus: If you are selected as a finalist for a position that supports the Norman Campus, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy. 

Why You Belong at the University of Oklahoma: The University of Oklahoma values our community's unique talents, perspectives, and experiences. At OU, we aspire to harness our innovation, creativity, and collaboration for the advancement of people everywhere. You Belong Here!

Equal Employment Opportunity Statement: The University, in compliance with all applicable federal and state laws and regulations, does not discriminate on the basis of race, color, national origin, sex, sexual orientation, marital status, genetic information, gender identity/expression (consistent with applicable law), age (40 or older), religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes but is not limited to admissions, employment, housing, financial aid, and educational services.

 

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